African Petroleum Plc, Enugu, a marketer of petroleum products and chemicals know that public support and goodwill as well as good corporate image are very important for business success. Tends to be influenced by their publics which includes, its staff, shareholders, customers and of course members of the press.
The company is actually very much interested to know its public problem areas and opportunities with the aim to improving the organization’s overall performance do not know what their publics think about African petroleum public relations programmes and quality of services of the organization to its publics.
Be as it may, the researcher therefore decided to embark on the study.
The objectives of the study are:
This study is actually intend to cover African Petroleum Plc and their public in Enugu state when asked the coverage in short, all aspects of the study as indicated in the study objectives were concerned.
Certain survey was undertaken during which some members of the four major publics of African Petroleum were interviewed and ideas that got from them really helped in pursuing certain areas of enquiring and to generate to hypotheses. The approach was purely empirical.
Relevant data based on the scope of the study were collected through desk research and field survey with structured questionnaire to two hundred and fifty (250) respondents comprising forty African petroleum staff, sixty shareholders, one hundred and twenty customers and thirty members of the press.
The questionnaire was highly structured and open-ended where necessary. The questions and the response were very standard to facilitate comparison of responses and to secure good control of the questions.
Further the questionnaires were also designed to secure information from the African petroleum’s public relation message and media, their public relations department, and programmes are quality of their overall services. Appropriate answers were checked and public relations practices and quality of AP’s overall services rated.
The results are as follows:
This present dispensation, a lot of companies for production or distribution of a particular type of production or service and its consequent week to week competitor among companies, it has become necessary for such organization to establish at least goodwill and mutual understanding with their various publics if actually the tend to successes.
Through the success of such companies does not depends on product on service quality, neither does it hang on advertising alone, nor on good salesmanship, responsible allocation of fund, but the success of any company depend most often on how well the company has created mutual understanding among her public.
Jefkins (1988;9) he pointed out that negative situation could be converted into positive achievement through awareness and understanding. Based on this, Jefkins expects that company to use public relations to achieve sympathy, where there is hostility, acceptance where there is prejudice, develop interest where there is apathy and communicate to achieve knowledge where there is ignorance.
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